They worked closely with publishers to convert their offerings to ebooks, and after just six months in business, Rakuten Kobo’s catalog of traditional Chinese titles had tripled. “To expand our business across the Asia region is a very big opportunity for us and we’re working to build strong partnerships, not only with business and publisher partners, but also with our passionate reader communities.” Julian Chou, Rakuten Kobo Taiwan general managerĬhou and his team recognized early on that for an ebook service to succeed in Taiwan, readers needed a more extensive library of ebooks written in traditional Chinese. “Five years ago, there were so few traditional Chinese ebook titles in Taiwan. “When we launched Kobo in Taiwan, I think we had the correct strategy,” reflects Rakuten Kobo Taiwan general manager Julian Chou. Now, after years as a top player in Taiwan, the Taiwan Kobo team is looking to the next challenge: delivering the joy of ebooks to Chinese-reading customers in Singapore and Malaysia. Beginning with North America, Europe and Japan, in 2016 Rakuten Kobo officially launched in Taiwan, where the e-reading service now enjoys a significant following and steady growth. Part of their success as a global tech company has always been tied to the way the company creates engaging, localized experiences for booklovers across 25+ countries and regions.
For more than a decade Rakuten Kobo has been dedicated to its mission to make reading lives better for all empowering booklovers around the world read anytime, anywhere and on any device.
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